It is the stimulation of the individual’s behavior in order to satisfy specific needs, which is the development of the desire to exert a higher level of efforts to achieve the goals of the institution provided that these efforts lead to the satisfaction of some needs of the individual, and the incentives are of two types, namely: material incentives, which are represented in the monetary or economic nature It is one of the oldest types of incentives, and is characterized by rapid influence and enforcement, and moral incentives, which are incentives that help a person to satisfy his psychological and social needs.
The importance of motivation at work Motivation is the main factor that moves a person in order to respond, to carry out a specific behavior in order to achieve a specific goal, and to help the organization to accomplish a certain thing, and it differs from the motives that are known as desires and needs that direct human behavior towards specific goals. Something that stems from the individual’s self, and raises the desire within him to act, that is, it is an internal force that drives a person to search for a specific thing, which leads to directing his behavior and his actions towards that thing, and the incentive to act is something external that exists in society, or the environment surrounding the person attracts The individual has on him as a way to satisfy his needs that he feels, The individual who feels his need for money is pushed by that feeling to search for a job, so that his preference for one job over another is the extent of the increase in wages, and the management at all levels must provide moral and material stimulation to the members of its institution in order to lead them towards achieving organized goals and increasing production. The individual needs this motivation, it is not he who leads him to development, and success is his only internal motivation.
Individual motivation and performance evaluation system
The relationship of Maslow’s theory of needs to motivation is one of the most important theories of motivation, and it is based on a categorization of needs, in which it conceives of human needs in the form of a ladder within the levels of human needs, such as food needs, and security needs that remove the feeling of fear, danger, instability, and social needs, i.e. a sense of belonging and acceptance From society, and the need for human relations, the person is a social civil by nature, and the needs of self-love, which are what the individual begins to achieve after the availability of the previous needs, and in this case the stage of proving existence begins and searching for the higher level, and there are many other theories in motivation As McClelland’s theory, in this theory, individuals are divided into groups according to their behavior, which is divided according to their needs into three parts, namely: the need for power, the need to belong, the need for achievement, and other theories.